ALBA MEANS NEW LIFE. GONE IS THE TIME WHEN ATHLETES WOULD WAKE UP AND BEGUN WORKING TIRELESSLY TO ACHIEVE THEIR GOALS. A NATURAL PHENOMENON THAT TRACES THE PATH, IT IS THE LIGHT AFTER THE DARK.

Our story began with the search for an original mould. We wanted to find a frame that was designed and produced in Italy during the 80s and bring it to life using new technologies. From there we launched our first model: the DELTA.

Producing in Italy has always been a priority and a fundamental value to our business ethos. We are proud of our heritage and the deep connection our country has with both the cycling and eyewear industries.  We select production partners who share the goal in minimising our environmental impact while setting a high standard of working conditions. These values align in the creation of sustainable products, processes and community projects.

The ALBA Optics team proudly stands behind athletes all over the world, with a profound respect for those who strive to improve their performance and realise their dreams. We therefore focus on offering a design product that is beautiful and meets the highest performance standards possible. We share a passion for cycling culture, outdoor sport and nature. These values are celebrated through our designs, our campaigns and collaborative community projects.

We believe it’s time for a new type of activity, that does not speak of performance and results but speaks of quality of life. The goal is not to finish first, but to get wherever you want, in any condition.

Piergiorgio & Luca
Alba Optics Founders