Q. What time does the event take place?
A. From 5pm – 7pm. The ride group will depart from Alba Optics booth (Q32) at approximately 5.15pm. Returning to the Northwave booth (P7) around 7pm for post-ride beers and party.

Q. Do I need a bidon to drink beer?
A. Absolutely yes, the beer will be offered and drunk only in your bidon so as not to waste plastic glasses. We recommend getting a 700ml bottle!

Q. Is the event free to participate?
A. Yes! Participation is free, but we encourage you to register so we have a better idea of numbers.

Q. Is there somewhere safe to leave a bag at the start/finish location?
A. Yes! Members of the Alba Optics team will remain at the booth, they will ID/tag any personal items you don’t want to carry and store them securely throughout the duration of the ride.

Q. Is the ride exclusive?
A. No! The BEER MY BIDONS RIDE is open to all. Our goal is to connect like-minded folk and celebrate our love of community, sports and nature. We will have a selection of our sports performance sunglasses available for participants to test on the ride.